silly sea son

silly season

noun
a time of year, usually in midsummer or during a holiday period, characterized by exaggerated news stories, frivolous entertainments, outlandish publicity stunts, etc.: The new movie reminds us that the silly season is here.

Origin:
1870–75

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World English Dictionary
silly season
 
n
(Brit) a period, usually during the hot summer months, when journalists fill space reporting on frivolous events and activities

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