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slo⋅gan

[sloh-guh

–noun

1.	a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2.	a war cry or gathering cry, as formerly used among the Scottish clans.

Origin:
1505–15; < ScotGael sluagh-ghairm, equiv. to sluagh army, host (cf. slew ² ) + gairm cry

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Based on the Random House Dictionary, © Random House, Inc. 2009.
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slo·gan (slō'gən)

A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" (Margaret Sanger).
A battle cry of a Scottish clan.

[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew¹ + gairm, shout.]

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