sneak preview

noun
a preview of a motion picture, often shown in addition to an announced film, in order to observe the reaction of the audience.

Origin:
1935–40

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
sneak preview
 
n
a screening of a film at an unexpected time to test audience reaction before its release

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Idioms & Phrases

sneak preview

An advance showing of something, as in It was supposed to be bad luck but she gave the bridegroom a sneak preview of her wedding gown. This expression originated in the 1930s for a single public showing of a motion picture before its general release, and in succeeding decades was transferred to other undertakings.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
Getting ready for rollout: trainings, downtimes, and a final sneak preview.
Those of you who attended our conference last year received a sneak preview of the new system.
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