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snob appeal

noun
1.
the attributes of something that appeal to people who associate those qualities with social or intellectual superiority; a thing's attractiveness to snobs.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for snob appeal
  • They had snob appeal, since only the richest of the rich could afford them.
  • It would be easy to be irreverent about what might be called the snob appeal behind the doctrine.

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