View synonyms for soft sell

soft sell

noun

a method of advertising or selling that is quietly persuasive, subtle, and indirect ( hard sell ).

soft-sell

[ sawft-sel, soft- ]

Phonetic (Standard)IPA

, soft-sold, soft-sell·ing.

to promote (a product, service, etc.) using indirect or gentle persuasion:
an advertising campaign to soft-sell a new perfume.

(of a sales technique) quietly or indirectly persuasive:
a soft-sell approach to marketing.

soft sell

See hard sell
a method of selling based on indirect suggestion or inducement Compare hard sell

First recorded in 1950–55

First recorded in 1950–55

see hard sell , def. 1.

In those weekly talks, his poise and, of course, sweetness are blatantly Sufi, yet there is no hint of a bohemian soft sell.

But the soft sell was too hard for him, and at times, he reverted to Hollywood Arnold.

April 25, 2024firkin

[fur-kin ]

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

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