Soft Metrics
A slang term for intangible indicators used to value a startup company.
Investopedia Commentary
Soft metrics evaluate the things that aren't apparent but may help predict a company's future: are there heavy hitters on the board of directors? Has the management team succeeded before?
Related Links
The Hidden Value Of Intangibles
Value By The Book
See also: Intangible Asset, Post-Money, Pre-Money, Seed Capital, Venture Capital