soft sell

soft sell

noun
a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

Origin:
1950–55

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Soft sell is always a great word to know.
So is callithumpian. Does it mean:
a fool or simpleton; ninny.
a children's mummer's parade, as on the Fourth of July, with prizes for the best costumes.
Dictionary.com Unabridged

soft-sell

[sawft-sel, soft-] verb, soft-sold, soft-sell·ing, adjective
verb (used with object)
1.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin:
1950–55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Collins
World English Dictionary
soft sell
 
n
Compare hard sell a method of selling based on indirect suggestion or inducement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Slang Dictionary

soft sell definition


  1. n.
    a polite attempt to sell something; a very gentle sales pitch. : Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw Hill.
Cite This Source
American Heritage
Idioms & Phrases

soft sell

see hard sell, def. 1.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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