soft sell

a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell ).

1950–55 Unabridged


[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

1950–55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
soft sell
Compare hard sell a method of selling based on indirect suggestion or inducement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Idioms & Phrases

soft sell

see hard sell, def. 1.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
It's a soft sell, because the world of work is becoming a global market whether or not you operate in other countries.
Most churches that bother to put on a haunted house are not interested in such a soft sell.
Cooper explained it is a soft sell and simply an additional choice made available.
Introduce yourself via a phone call, e-mail or letter, but make it a soft sell.
Idioms & Phrases
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