soft sold

soft-sell

[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
1.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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