soft sold


[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

1950–55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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