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soft touch

noun, Informal.
a person who is easily convinced, especially to give or lend money:
a soft touch for charities.
a person who is easily influenced, duped, or imposed upon:
a soft touch for anybody with a sob story.
a person, team, etc., that is easily defeated:
They're a soft touch for any team in the league.
a task or activity that is easily or quickly done, especially a job that pays well and requires little work.
Origin of soft touch
1935-40 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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British Dictionary definitions for soft touch

soft touch

(informal) a person easily persuaded or imposed on, esp to lend money
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Slang definitions & phrases for soft touch

soft sell

noun phrase

Selling or advertising in a nonstrident, noninsistent tone

[1955+; modeled on hard sell]

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Idioms and Phrases with soft touch

soft touch

Someone easily persuaded or taken advantage of, especially in giving away money. For example, Ask Dan for the money; he's always a soft touch. [ First half of 1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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