softsold

soft-sell

[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
1.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To softsold
Slang Dictionary

soft sell definition


  1. n.
    a polite attempt to sell something; a very gentle sales pitch. : Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
Cite This Source
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature
FAVORITES
RECENT

;