split run

noun
a pressrun, as that of a newspaper or magazine, which is interrupted after the running of a specified number of copies to permit the substitution of type or of a cut, as in a keyed advertisement: a device for testing the relative effectiveness of different versions of an advertisement.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To split run
Collins
World English Dictionary
split run
 
n
(Canadian) a divided print run of a periodical in which a number of copies contain advertisements not included in the rest, esp a Canadian edition of a US magazine which contains Canadian advertisements but no Canadian editorial content

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Example sentences
Advertising units that are split run appear in main run circulation only, not in single copy sales.
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature