Critics questioned his backing of the drug, as it was made by Merck, then a sponsor of a show he presented called Accent Health.
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(At the same time, CPAC also banned the John Birch Society from being a sponsor as well).
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A note is sent to each person selected as sponsor asking him to assume that friendly office.
No sponsor ever gave the new arrival a mug or a silver spoon.
From this time on his interest was closely linked with that of Charles Frohman, who became his sponsor.
Desist, or I will baptize you in the well as Philip did the Ethiopian, without a sponsor.
He was always my sponsor, my adviser; and what knowledge he bestowed relative to the ethics of our art!
1650s, from Late Latin sponsor "sponsor in baptism," in Latin "a surety, guarantee," from sponsus, past participle of spondere "give assurance, promise solemnly" (see spondee). Sense of "person who pays for a radio (or, after 1947, TV) program" is first recorded 1931. The verb is attested from 1884, "to favor or support;" commercial broadcasting sense is from 1931.