star system

the practice of casting and promoting star performers for their ability to draw at the box office.

1900–05 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
star system
1.  astronomy a group of celestial bodies that are associated as a result of natural laws
2.  the practice of casting one or two famous actors or actresses in a film, play, etc, so that their popularity ensures its success
3.  a design for laying cables for cable television in which each house is fed by an individual cable from a local central distribution point

Collins English Dictionary - Complete & Unabridged 10th Edition
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