sticker shock

unpleasant surprise on learning of an unexpectedly high price for an item.

sticker (price) + shock Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To sticker shock's 21st Century Lexicon
Main Entry:  sticker shock
Part of Speech:  n
Definition:  surprise at the retail price of an item, esp. an automobile's 21st Century Lexicon
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Slang Dictionary

sticker shock definition

  1. n.
    the shock at seeing just how much something new, usually an automobile, costs as determined by looking at the price tag or sticker. : I went to a car dealer today, and I am still suffering from sticker shock.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
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Example sentences
These costs are now dropping, he added, but sticker shock remains a drawback.
Government incentives will help ease sticker shock for early adopters of
  electric cars.
But if your hearing starts to fade, get ready for sticker shock and frustration.
The sticker shock doesn't end with the cost of tickets, however.
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