sticker shock

unpleasant surprise on learning of an unexpectedly high price for an item.

sticker (price) + shock Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To sticker shock's 21st Century Lexicon
Main Entry:  sticker shock
Part of Speech:  n
Definition:  surprise at the retail price of an item, esp. an automobile's 21st Century Lexicon
Copyright © 2003-2014, LLC
Cite This Source
Example sentences
These costs are now dropping, he added, but sticker shock remains a drawback.
Government incentives will help ease sticker shock for early adopters of
  electric cars.
But if your hearing starts to fade, get ready for sticker shock and frustration.
The sticker shock doesn't end with the cost of tickets, however.
Copyright © 2014, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature