n. the shock at seeing just how much something new, usually an automobile, costs as determined by looking at the price tag or sticker. : I went to a car dealer today, and I am still suffering from sticker shock.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw-Hill Education.
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These costs are now dropping, he added, but sticker shock remains a drawback.
Government incentives will help ease sticker shock for early adopters of electric cars.
But if your hearing starts to fade, get ready for sticker shock and frustration.
The sticker shock doesn't end with the cost of tickets, however.
But he is using the sticker shock to slide in big spending plans without paying for them.
We understand the sticker shock some people are feeling about this.