store brand

noun
an item offered for sale under a store's own label.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Target's store brand groceries tend to be of higher quality.
Look for the store brand as it is the preferred brand.
If store brand cannot be determined, match the lowest priced item to store brand and note in comments.
Many stores require a receipt even if the item is a store brand.
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