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strapline

/ˈstræpˌlaɪn/
noun
1.
a subheading in a newspaper or magazine article or in any advertisement
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for strapline
noun

a subheading printed above a news headline; also written strap-line

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Word Origin and History for strapline
n.

1960, in typography, from strap (n.) + line (n.). In reference to a woman's undergarments, by 1973.

Online Etymology Dictionary, © 2010 Douglas Harper
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