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sunrise industry

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sunrise industry

noun
a new industry that is expanding rapidly (especially telecommunications or electronics) 
WordNet® 3.0, © 2006 by Princeton University.
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Financial Dictionary

Sunrise Industry

Slang for a new, emerging growth industry that is expected to be a strong sector in the future.

Investopedia Commentary

The sectors that sunrise industries replace are sometimes referred to as sunset industries. An example would be the DVD industry back in the 1990s it was expected to be strong and eventually overtake the VCR, which it eventually did.

Related Links

The Stages Of Industry Growth
Industry Handbook
Is Growth Always A Good Thing?
Guide to Stock-Picking Strategies
Great Expectations: Forecasting Sales Growth
Move Over P/E, Make Way For The PEG

See also: Growth Stock, Industry, Mature Industry, Sector

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