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Denotation vs. Connotation

sure cure

A remedy that won't fail, as in Hard work is a sure cure for brooding. Originating in the late 1800s as an advertising slogan (Dr. Keck's Sure Cure for Catarrh; first recorded in 1881), this rhyming phrase was soon extended to other matters.
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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Examples from the Web for sure cure
Historical Examples
  • He advocated no sure cure for all the sorrows of the world, and doubted that such a panacea existed.

    Damn! Henry Louis Mencken
  • It acts on the liver and vital organs, and is a sure cure for laziness.

  • In this he thought he had discovered a sure cure for sea-sickness.

    Story of Chester Lawrence Nephi Anderson
  • There is no sure cure for the evil but personal reconnaissance.

    The Armed Forces Officer U. S. Department of Defense
  • One of the boys started the story that sucking raw eggs was a sure cure for the stitches.

  • Health Hint: There is no sure cure for laziness, but a second wife may relieve it.

  • Ozomulsion is also a sure cure, if the literature is to be believed.

    The Great American Fraud Samuel Hopkins Adams
  • It is proclaimed to be the "only sure cure for consumption."

    The Great American Fraud Samuel Hopkins Adams
  • Germ eradication is not only the easiest, but the only sure cure for all physical diseases and mental handicaps.

    Menticulture Horace Fletcher
  • Soon after this failure, I heard of a new remedy—a sure cure.

    The Funny Side of Physic A. D. Crabtre

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