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sustaining program

noun
1.
a radio or television program without a commercial sponsor.
Origin
1930-1935
1930-35, Americanism
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for sustaining-program

sustaining program

noun
1.
(US & Canadian) a television or radio programme promoted by the broadcasting network or station itself and not by a commercial sponsor
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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