tag-line

tag line

noun
1.
the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
3.
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
Also, tagline.


Origin:
1935–40

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
tag line
 
n
1.  an amusing or memorable phrase designed to catch attention in an advertisement
2.  another name for punch line

Collins English Dictionary - Complete & Unabridged 10th Edition
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