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tag line

noun
1.
the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”.
3.
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
Also, tagline.
Origin
1935-1940
1935-40
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for tagline
  • Ideally, you'll be able to describe your focus in a short tagline.
  • Come up with a tagline, and words that clearly express the heart of your concept.
  • They never promised an answer to the tagline by the end of the season.
  • We do not use a dateline if someone credited only in the tagline was there.
  • The deceased was handling the tagline on a crane-connected load which was being lowered into a subway work area.
  • Dry polypropylene rope is an excellent material for use as a nonconductive tagline.
  • Ideally, the tagline should be set up in the cross section to be measured such that flow is perpendicular to the tagline.
  • But a tagline, you couldn't use a tagline to do that.
  • If other traffic is on water body, use flags or other measure to indicate tagline.
British Dictionary definitions for tagline

tag line

noun
1.
an amusing or memorable phrase designed to catch attention in an advertisement
2.
another name for punch line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for tagline
n.

"punchline of a joke," 1926, originally "last line in an actor's speech" (1916), from tag (n.1) + line (n.).

Online Etymology Dictionary, © 2010 Douglas Harper
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