tag line

the last line of a play, story, speech, etc., used to clarify or dramatize a point.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
Also, tagline.


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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
tag line
1.  an amusing or memorable phrase designed to catch attention in an advertisement
2.  another name for punch line

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Ideally, you'll be able to describe your focus in a short tagline.
Come up with a tagline, and words that clearly express the heart of your
They never promised an answer to the tagline by the end of the season.
We do not use a dateline if someone credited only in the tagline was there.
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