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tag line

or tagline

noun
1.
the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”.
3.
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
Origin of tag line
1935-1940
1935-40
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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British Dictionary definitions for tagline

tag line

noun
1.
an amusing or memorable phrase designed to catch attention in an advertisement
2.
another name for punch line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for tagline
n.

"punchline of a joke," 1926, originally "last line in an actor's speech" (1916), from tag (n.1) + line (n.).

Online Etymology Dictionary, © 2010 Douglas Harper
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