talking point

noun
a fact or feature that aids or supports one side, as in an argument or competition.

Origin:
1910–15

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To talking point
Example sentences
Too bad this talking point fails in the face of reality.
His main talking point as a candidate is obviously his background in finance
  and economics.
Treating this as purely a political talking point seems a big mistake.
Chris has been unresponsive and dismissive to arguments that directly address
  perhaps the signature talking point of his career.
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