test marketing

test-market

[test-mahr-kit]
verb (used with object)
to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

Origin:
1950–55

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World English Dictionary
test marketing
 
n
the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

Collins English Dictionary - Complete & Unabridged 10th Edition
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