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test-market

[test-mahr-kit] /ˈtɛstˌmɑr kɪt/
verb (used with object)
1.
to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.
Origin
1950-1955
1950-55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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