After all, Las Vegas thrives despite the fact that everyone knows that the house always wins.
One of my three sons is a student who thrives there, due in no small part to innovative programs like its greenhouse and gardens.
The Globe, owned by the New York Times Co., is a paper that thrives on politics.
c.1200, from Old Norse þrifask "to thrive," originally "grasp to oneself," probably from Old Norse þrifa "to clutch, grasp, grip" (cf. Swedish trifvas, Danish trives "to thrive, flourish"), of unknown origin. Related: Thrived; thriving.