time of day

noun
1.
a definite time as shown by a timepiece; the hour: Can you tell me the time of day?
2.
Informal. a minimum of attention: He wouldn't even give her the time of day.
3.
the current time; the present: The younger generation in this time of day encounters problems quite different from those of past generations.

Origin:
1590–1600

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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American Heritage
Idioms & Phrases

time of day

The hour shown on a clock; also, a stage in any activity or period. For example, What time of day is the repairman coming? or This is hardly the time of day to ask for another installment when he's just turned one in. [Late 1500s] Also see not give someone the time of day.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
As with many golf courses, green fees vary according to time of year, day of
  the week and time of day.
We got back about an hour before sunset, which is always the prettiest time of
  day in the badlands.
He may be unsure where he is, what time of day it is, how long he has been or
  will be held.
Depends on how alert my brain is at this time of day.
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