The logistics of staging the event just six days after Sandy hit make it a tough sell.
But aiming to raise the rate for what seems to be ideological or political reasons makes a tough sell even harder.
That's always a tough sell, but as a matter of politics it can be done.
It is, even in the best of times, a tough sell, and even before the Newtown shooting, these were not the best of times.
Several senators on that committee told The Daily Beast on Tuesday it will be a tough sell.
He loves popcorn movies… And he was afraid Hurt Locker was going to be a tough sell.
Kate is no Diana, of course, but still, the domestic staycation will have been a tough sell.
On the Democratic Senate side, Harry Reid might have a tough sell.