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toyetic

[taw-yet-ik] /tɔˈyɛt ɪk/
adjective
1.
(of a character or object from a movie, TV show, etc.) potentially marketable as a toy:
a toyetic superhero.
2.
(of movies or other forms of mass entertainment) having merchandising potential:
toyetic comic books.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for toyetic

toyetic

/ˌtɔɪˈɛtɪk/
adjective
1.
(of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for toyetic
adjective

pertaining to a cartoon, television, or film character that is turned into a toy or which has the potential to be a toy; also, any character for cartoon, television, or film designed mainly to be merchandised as a toy

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