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trade name

noun
1.
the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
2.
a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.
3.
the name by which an article or substance is known to the trade.
Origin
1860-1865
1860-65

trade-name

[treyd-neym] /ˈtreɪdˌneɪm/
verb (used with object), trade-named, trade-naming.
1.
to designate with or register under a trade name.
Origin
1860-65
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for trade names

trade name

noun
1.
the name used by a trade to refer to a commodity, service, etc
2.
the name under which a commercial enterprise operates in business
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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