the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.
the name by which an article or substance is known to the trade.
verb (used with object), trade-named, trade-naming.
to designate with or register under a trade name.
doing business as.
Also, dba, d.b.a. d/b/a.
DBA often precedes the name under which a business operates that is not the legal name of the owner of the business, but a name sometimes called a fictitious name or trade name.