| 1. | the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business. |
| 2. | a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market. |
| 3. | the name by which an article or substance is known to the trade. |
[treyd-neym] 
| to designate with or register under a trade name. |
| trade name n.
|