Like Ford, Musk started by building a high-end sports car that would be a toy for the ultra-rich.
For Tocqueville, only the ultra-rich could buy the tools and the power necessary to become true aristocrats.
Because his base liked it, and because opposing it made the ultra-rich Mitt Romney look like a selfish heel.
Old English rice "strong, powerful; great, mighty; of high rank," in later Old English "wealthy," from Proto-Germanic *rikijaz (cf. Old Norse rikr, Swedish rik, Danish rig, Old Frisian rike "wealthy, mighty," Dutch rijk, Old High German rihhi "ruler, powerful, rich," German reich "rich," Gothic reiks "ruler, powerful, rich"), borrowed from a Celtic source akin to Gaulish *rix, Old Irish ri (genitive rig) "king," from PIE root *reg- "move in a straight line," hence, "direct, rule" (see rex).
The form of the word was influenced in Middle English by Old French riche "wealthy, magnificent, sumptuous," which is, with Spanish rico, Italian ricco, from Frankish *riki "powerful," or some other cognate Germanic source.
Old English also had a noun, rice "rule, reign, power, might; authority; empire." The evolution of the word reflects a connection between wealth and power in the ancient world. Of food and colors, from early 14c.; of sounds, from 1590s. Sense of "entertaining, amusing" is recorded from 1760. The noun meaning "the wealthy" was in Old English.