1590, first recorded in Shakespeare, who used it often, perhaps a W.Midlands sense of M.E. hurren "to vibrate rapidly, buzz," from P.Gmc. *khurza "to move with haste" (cf. M.H.G. hurren "to whir, move fast," O.Swed. hurra "to whirl round"), which also perhaps is the root of hurl. The noun is 1600, from the verb. Reduplicated form hurry-scurry is from 1732.