to engage in swindling, overcharging, or the like: I bought my clothes there before they began gouging.
Origin: 1300–50;Middle English < French < Late Latingu(l)bia; compare Old Provençalgoja,Spanishgubia; perhaps < Celtic; compare Old Irishgulba sting, Welshgylf beak, Cornishgilb borer
1350, from O.Fr. gouge, from L.L. gubia, alteration of gulbia "hollow beveled chisel," probably from Gaulish (cf. O.Ir. gulban "prick, prickle," Welsh gylfin "beak"). The verb is 1570, from the noun. Meaning "swindle" is Amer.Eng. colloquial from 1826 (implied in plural n. gougers).