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allure1

[uh-loo r] /əˈlʊər/
verb (used with object), allured, alluring.
1.
to attract or tempt by something flattering or desirable.
2.
to fascinate; charm.
verb (used without object), allured, alluring.
3.
to be attractive or tempting.
noun
4.
fascination; charm; appeal.
Origin
late Middle English
1375-1425
1375-1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure
Related forms
allurer, noun
unallured, adjective
Synonyms
1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for unallured

allure

/əˈljʊə; əˈlʊə/
verb
1.
(transitive) to entice or tempt (someone) to a person or place or to a course of action; attract
noun
2.
attractiveness; appeal: the cottage's allure was its isolation
Derived Forms
allurement, noun
allurer, noun
Word Origin
C15: from Old French alurer, from lure bait, lure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin and History for unallured

allure

v.

c.1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

Online Etymology Dictionary, © 2010 Douglas Harper
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