uncommercial

[uhn-kuh-mur-shuhl]
adjective
1.
not engaged in or involved with commerce or trade.
2.
not in accordance with commercial principles or practices.
3.
not producing or likely to produce a profit: an artistic but uncommercial film.

Origin:
1760–70; un-1 + commercial

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World English Dictionary
uncommercial (ˌʌnkəˈmɜːʃəl)
 
adj
1.  not concerned with commerce or trade
2.  not in accordance with the aims or principles of business or trade

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
Lurking behind many such corporate tussles is another uncommercial animal: government.
He makes them primarily for himself, often in uncommercial sizes, and he can be ambivalent about selling them.
And yet something about the style, as uncommercial as it may seem, has clicked with designers.
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