under-sell

undersell

[uhn-der-sel]
verb (used with object), undersold, underselling.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.

Origin:
1615–25; under- + sell

underseller, noun
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World English Dictionary
undersell (ˌʌndəˈsɛl)
 
vb , -sells, -selling, -sold
1.  to sell for less than the usual or expected price
2.  (tr) to sell at a price lower than that of (another seller)
3.  (tr) to advertise (merchandise) with moderation or restraint
 
under'seller
 
n

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