undersell

[uhn-der-sel]
verb (used with object), undersold, underselling.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.

Origin:
1615–25; under- + sell

underseller, noun
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World English Dictionary
undersell (ˌʌndəˈsɛl)
 
vb , -sells, -selling, -sold
1.  to sell for less than the usual or expected price
2.  (tr) to sell at a price lower than that of (another seller)
3.  (tr) to advertise (merchandise) with moderation or restraint
 
under'seller
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
The best agents will undersell a ship so high expectations don't spoil your vacation but there aren't enough of them to go around.
To call this story unsettling is to significantly undersell its power.
Honestly express the limitations of the interpretation but do not undersell the information.
With forty stores enables us to undersell all others.
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