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undersell

[uhn-der-sel] /ˌʌn dərˈsɛl/
verb (used with object), undersold, underselling.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something):
By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.
Origin
1615-1625
1615-25; under- + sell
Related forms
underseller, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for undersell
  • The best agents will undersell a ship so high expectations don't spoil your vacation but there aren't enough of them to go around.
  • To call this story unsettling is to significantly undersell its power.
  • Honestly express the limitations of the interpretation but do not undersell the information.
  • With forty stores enables us to undersell all others.
British Dictionary definitions for undersell

undersell

/ˌʌndəˈsɛl/
verb -sells, -selling, -sold
1.
to sell for less than the usual or expected price
2.
(transitive) to sell at a price lower than that of (another seller)
3.
(transitive) to advertise (merchandise) with moderation or restraint
Derived Forms
underseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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