It's the first selfless action Nicki had undertaken at that point on the show, and a true symbol of family unity.
Correction: The original article stated that Starboard Strategic Inc. had undertaken the Internet media buy for the NRA.
Small donations, volunteer time, and even voting itself are undertaken primarily in exchange for psychological benefits.
c.1200, "to entrap," in the same sense as Old English underniman (cf. Dutch ondernemen, German unternehmen), of which it is a partial loan-translation, from under + take. Cf. also French entreprendre "to undertake," from entre "between, among" + prendre "to take." The under in this word may be the same one that also may form the first element of understand. Meaning "to accept" is attested from mid-13c.; that of "to take upon oneself, to accept the duty of" is from c.1300.