war cry

a cry, word, phrase, etc., shouted in charging or in rallying to attack; battle cry.
a slogan, phrase, or motto used to unite a political party, rally support for a cause, etc.


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World English Dictionary
war cry
1.  a rallying cry used by combatants in battle
2.  a cry, slogan, etc, used to rally support for a cause

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
All the authorities attest their valor and the fearful effect of their war cry.
Inez died a few weeks later from leukemia but her words became the war cry of the suffrage movement.
Upon the visitor's refusal, the chief shot an arrow into a tree and gave a war cry.
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