early 14c., from Anglo-Fr. feture, from O.Fr. faiture "fashion, shape, form," from L. factura "a formation, a working," from pp. stem of facere "make, do, perform" (see factitious). Sense of "facial characteristic" is mid-14c.; that of "any distinctive part" first recorded
1690s. The verb sense of "make special display or attraction of" is 1888. Related: Featured; features; featuring.