what-do-you-call-it

whachamacallit

[hwuhch-uh-muh-kawl-it, hwoch-, wuhch-, woch-]
noun Informal.
an object or person whose name one does not know or cannot recall.
Also, whatchamacallit, what-you-may-call-it, what-do-you-call-it.


Origin:
1940–45; spelling of what you may call it reflecting affrication of t before y and reduction of vowels; compare similar metric pattern and internal əmə in rigamarole, thingamagig

Dictionary.com Unabridged

whatchamacallit

[hwuhch-uh-muh-kawl-it, hwoch-, wuhch-, woch-]
Also, what-do-you-call-it [hwuhd-uh-yuh-kawl-it, hwod-, wuhd-, wod-] .
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Etymonline
Word Origin & History

whatchamacallit
1928, compressed form of phrase "what you may call it." Earliest recorded variant is what-calle-ye-hym, attested from c.1473.
Online Etymology Dictionary, © 2010 Douglas Harper
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