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word of mouth

informal oral communication:
The rumor spread rapidly by word of mouth.
Origin of word of mouth
Related forms
word-of-mouth, adjective Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for word of mouth
  • The invitations were by word of mouth to neighbors and personal notes to the groom's relatives at a distance.
  • We know them not due to word of mouth, but by the authentication of the written works of those who were there.
  • word of mouth may send you to that world, as may reviews.
  • Information also travels informally, thru word of mouth, impossible to get at with technology.
  • In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
  • People end up living in group houses either by e-mail or by word of mouth.
  • They were drawn by word of mouth about the mineral riches and the ease of doing business here.
  • Third, the data they're generating is immensely valuable and almost impossible to discover other than through word of mouth.
  • Sales began slowly, but with favorable reviews and word of mouth, the novel became a sensation.
  • When demand exceeds supply, it's great for word of mouth but lousy for business.

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