word spamming definition World-Wide Web, information science
Repeating a word many times in a web page
, in a (usually futile) attempt to increase its relevance
ranking in a search engine
's index (to "spam
" the index).
"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ (http://altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html).
See also spamdex