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word association

noun
1.
stimulation of an associative pattern by a word.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for word-association

word association

noun
1.
an early method of psychoanalysis in which the patient thinks of the first word that comes into consciousness on hearing a given word. In this way it was claimed that aspects of the unconscious could be revealed before defence mechanisms intervene
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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8
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