yield management

noun
the process of frequently adjusting the price of a product in response to various market factors, as demand or competition.

Origin:
1980–85

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Main Entry:  yield management
Part of Speech:  n
Definition:  the practice of adjusting prices up or down in response to demand in order to control yield
Dictionary.com's 21st Century Lexicon
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Example sentences
And the stage length is a bit high for fleet utilization and yield management.
Moderating between these two conflicting considerations is the arcane practice
  of yield management.
Airlines adopted automation for reservations and then perfected yield
  management.
It appears there are some subtleties of yield management that are not within my
  grasp.
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