again and again

Idioms & Phrases

again and again

Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): "I have told thee often, and I retell thee again and again." [c. 1600]

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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