sound bite

Idioms & Phrases

sound bite

A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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