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beachhead

[ beech-hed ]

noun

  1. the area that is the first objective of a military force landing on an enemy shore.
  2. a secure initial position that has been gained and can be used for further advancement; foothold:

    The company has won a beachhead in the personal computer market.



beachhead

/ ˈbiːtʃˌhɛd /

noun

  1. an area on a beach that has been captured from the enemy and on which troops and equipment are landed
  2. the object of an amphibious operation


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Word History and Origins

Origin of beachhead1

First recorded in 1935–40; beach + head

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Word History and Origins

Origin of beachhead1

C20: modelled on bridgehead

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Example Sentences

Obama maintained this suburban beachhead in 2012, and four years later, Hillary Clinton picked up Gwinnett and two other diversifying counties.

From Fortune

All these moves were meant to protect the networks’ legacy linear businesses — where they draw the majority of their viewership and revenue — as they established their streaming beachheads.

From Digiday

Nor are attempts at establishing a Randian beachhead in the curriculum entirely new.

Now, having secured the beachhead, he has to hold it and even advance.

Rather, he argued, “this is a case where it ought to be easy to establish a beachhead [and] say that coercion matters.”

Newt was there at the beachhead at the beginning of all of this [in the 1980] Reagan Revolution.

Limp and trembling, she clung to my neck as we sprinted past the beachhead fray.

As long as the beachhead of the underground invasion remained small, its blocking would not impair the functions of The Brain.

It is only a small town, that Beachhead; but still, being a sea-coast town, there is a good deal of stir about it.

Dont you think it is a great deal pleasanter than it would be if Beachhead was away off in the country, out of sight of the water?

I dont believe theres a school-girl in Beachhead that can broil a blue fish as you can.

But when Christmas-morning rose, the whole of Beachhead was softly and smoothly covered with white.

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beach grassBeach-la-Mar