couponing

[ koo-pon-ing, kyoo- ]

Phonetic (Standard)IPA

noun

the practice of distributing discount coupons to consumers as a form of product promotion.
the activity of seeking out or saving discount coupons to save money on food or household purchases.

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Word History and Origins

Origin of couponing¹

First recorded in 1950–55; coupon + -ing ¹

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Example Sentences

As marketers focus on first-party data, brands will likely bolster loyalty programs, as well as “offer limited-time-offers, opt-in deals, couponing, and manage affiliate programs to build the volume of consenting consumers,” explained McElvain.

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[tawr-choo-uhs ]

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